Saturday, August 15, 2009

Google Revamps 'Suggest' Predictive Search Results Feature

Google has revamped its Suggest feature to provide more personalized results and easier access to desired Web sites.

The search engine giant has added about a half dozen updates to its predictive search results--suggestions that appear in a drop-down menu as you type in a search query.

First up is suggestions on the search page. Let's say you search for "roller coasters" but want to drill down a bit more after you see the results. If you enter a search on the results page, the first few suggestions will still relate to roller coasters.

If you want to get back to a Web site you've already visited, meanwhile, Google.com will now provide personalized suggestions based on your Web history. If you are signed in to Google and have Web history enabled, the first few suggestions will be based on past searches. What if those searches are a bit personal or embarrassing, though? Google has provided the option to click "remove" on the right so they do not show up in future searches.

What else is new?





Google will also provide links directly in the drop-down menu. Type in "PC Magazine" and the first suggestion will be a link to direct link to PCMag.com.

This is Google, though, so the company is also incorporating ads into search results. Type in a query for a specific product or company that also happens to be a Google advertiser; the menu will provide its usual suggestions, but the final link will also direct you to the product's official site

Google is also dumping the result counts that were previously displayed because the company got feedback that they were not useful. They will also bold the text of suggestions to help you scan the list more quickly.

The updates will be rolling out starting today.

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