Google as of late has been positioning itself as a friend of the newspaper industry, a stance seemingly taken largely in response to dying media industry's mountain pressures against the company's information aggregator, Google News. The company even went so far as considering the purchase of a newspaper company.
According to a recent interview with Google's CEO Eric Schmidt, however, that idea is officially dead in the water. Schmidt told the Financial Times that Google was "trying to avoid crossing the line" when it came to editor content. Rather the company was focused on helping newspapers to improve their approach to online advertising.
Schmidt also took the opportunity to assure everyone that, although he had been involved in the election of Barack Obama, he had no interest in running for office himself, "I can assure you I'm not going to run for politics. There is no second life after Google."
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