Navteq, the digital mapping company, has unveiled a new version of its
WAP site for cell phones. The new site offers up-to-the-minute traffic
reports, including travel times, vehicle speeds, delay times, accident
reports, and what the company calls the Jam Factor, a numerical traffic
measurement scale that color-codes worsening or improving trends on a
particular road.
To hit the Web site, key in mobi.traffic.com from any cell phone Web
browser. You can use the site without registering, but Navteq prefers
that you set up a login on their desktop www.traffic.com Web site
first--that lets you save commonly used routes (such as your daily
commute or a typical weekend trip), which you can then call up with a
single button press on the WAP site.
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